Strategies and Tactics Effective Marketing

Organizations spend so much of their time, effort and money on coming up with them, the answer is quite simple. The aim of any business is to generate profits, and marketing strategies do exactly that – they help generate more business and revenue. They are devised not only with regards to selling and promoting a product, but also about the kind of customer service that the organizations will provide. Below is a list of some of the most successful tactics, which businesses have been implementing in today’s modern, competitive business scenario, to earn revenues and to keep the competition at bay.

Effective Marketing Strategies

Build Relationships

  • People are very important in business, whether they are customers, suppliers, or employees of the organization.
  • It is necessary to form relationships with one’s customers so that they come again to make repeat purchases.
  • Relationships need to be built with employees as well so that the organization has a positive word of mouth in the market.

Differentiate from Competition

  • One of the most successful of marketing techniques is to create your own identity, which is totally different from the rest of the competitors.
  • A good way to do that is to stay ahead of the competition by offering innovative, technologically-advanced products.
  • For this, a business’ market research should be very strong, so that change is anticipated in advance and action taken accordingly.

Create Advertising Campaign

  • The advertising campaign should be such that it highlights all the advantages and strengths that a company’s product and services have over the one’s offered by competition.
  • The unique selling point, also known as USP of the business, can be something like an excellent after sales service or a guarantee period, which is much longer than what is offered by competition.
  • This should be creatively stressed upon in the advertising campaigns.

Offer New Products and Schemes

  • This is one of the most effective and commonly-used tactic by many businesses today – new products as well as new schemes are offered to customers from time to time.
  • When a business introduces new products in the market, its customer base increases as new customers purchase this product.
  • At the same time, when old customers see some new innovative features in the latest product, they make further purchases too.
  • This increases the sales volume as well as revenue for the business.
  • Another way to increase sales, is to offer some new schemes during the festival and holiday seasons, such as one product at fifty percent discount on another one, especially if the business has some unsold stock of goods lying beforehand.

Implementation of the Strategies

  • The strategy that is set should be very realistic and measurable. It should also be applicable for a very long time.
  • For proper strategy implementation, measurable goals should be set.
  • Goals can be defined in monetary terms, such as doubling the sales revenue in six months.
  • Once the goals are set, a strategy that sets the business apart from competition should be devised and implemented at the right time in the market.

Proper formulation as well as appropriate implementation of strategies is equally important for them to be truly successful. This however does not end here. Post their implementation, measuring how successful they have been in generating revenue and sales, helps in the formulation of strategies for the next year.